Never Never Distilling Co. is the story of us, the creative passions of three boys, focused on creating Australia’s most exciting and innovative spirit brand. It is the culmination of our separate journeys, three paths walked that have managed to intertwine here in the outer suburbs of Adelaide.
It is here where we can create, innovate and excite with our truly unique take on the Australian spirit category. The Never Never harnesses the Australian spirit of adventure, the journey into the unknown. It celebrates the star chasers and the wonder seekers, those who are never content to accept the status quo and who always search for more. To be successful in creating Australia’s most exciting spirits we must be fearless and it is this fearless spirit that drives us in everything we do, and everything we create. That’s why we put it on every bottle, to remind us of what we always need to remember.
We want to excite with flavour and be honest with who we are. We must be courageous in our collective desire to be unique, not because being different is better, but because it’s an adventure worth taking.
Never Never Distilling Co. was chosen as the name for the company because it immediately invoked the Australian spirit of adventure, the journey into the unknown. It celebrates the star chasers and the wonder seekers, those who are never content to accept the status quo and who always search for more. The name needed to encapsulate something far more than just a location: It was the inspiration from which the entire brand would grow. When the words “Never Never” were finally spoken out aloud, we immediately knew we had found the name for the distillery. The words speak of the Australian bush and its people, but also something else, something far more magical and otherworldly. Never Never Distilling Co. was born.
Never Never Distilling Co. was founded through a combined passion for innovation and going against the grain. We have set out to ensure that the spirits we create stay true to this ideology. Whether it be our ingredient selection, spirit style or the technique’s employed, we have purposely aimed at creating spirits that are as exciting as they are different. We also are in the industry of making our spirits affordable and able to be shared by all. Having spent many years of our lives working and drinking in cocktail bars, it’s important to us that these spirits inspire the next chapter of creative drink creation by some of Australia’s best bartenders. Finally, we want to have fun while we’re doing it and this is reflected in our packaging, our language and our interpretation of what makes our story important.