Curatif Negroni Collaboration
We're Thrilled To Be The New Gin Provider For Curatif's Ready To Drink Negroni. Find Out More About The Collaboration.
“Curatif have quickly set a standard of excellence in a very short period of time when it comes to the cocktail experiences they create,” says Never Never Brand Director Sean Baxter.
“We were excited when Curatif approached us about the idea collaborating on their Negroni can by using our Triple Juniper Gin,” Baxter says.
(Matt Sanger quote re: Why Triple Juniper Gin?)
“The Triple Juniper Gin with its bold profile and focus on flavour is the perfect gin to make a full-flavoured Negroni,” Baxter continues.
Triple Juniper Gin joins Mancino Vermouth Rosso and of course, Campari as the three ingredients in this interpretation of the world’s most popular cocktail.
“The resulting mix is a Negroni that is rich and super luxurious,” Baxter says, “it truly is one of the world’s greatest cocktail serves and this combination of ingredients creates an impressive representation.”
(Matt Sanger quote re: What makes a great Negroni?)
The nose of the new Curatif Negroni is intensely aromatic, with red berries and brushed pine mingling with wooded spice.
The taste is decadent, with juniper and bitter orange peel tempered by earthy angelica root and lengthened by local pepper berry spice. The finish is viscous and full-flavoured, the sweetness extending the rich juniper character.
Before Never Never, Four Pillars were the signature gin used in the Curatif can.
“There are obviously some pretty big shoes to fill replacing Four Pillars as the signature gin in the Curatif Negroni,” says Baxter, “however we feel we’ve created an absolutely cracking Negroni representation and can’t wait to see how it is received.”
The Triple Juniper Gin is one of Never Never’s most highly awarded gins, picking up numerous global gold medals in some of the world’s most prestigious competitions.
The most recent accolade was a gold medal at The International Wine and Spirits Competition, scoring 95 out of a possible 100 points. This joins the growing list of awards including a Double Gold at the prestigious San Francisco World Spirits Competition and Champion Gin and Champion Spirit at the Royal Australian Spirit Awards.
It’s awards such as these that position Never Never as the most highly awarded gin distilleries in the country.
It’s Never Never’s focus on flavour that makes its Triple Juniper Gin such a world class gin.
“Triple Juniper Gin gin builds the best G&Ts and classic cocktails” says Never Never Brand Director, Sean Baxter. “It does this because using more flavour makes better gin, and better gin makes better drinks,” he continues.
You can grab a can from the Curatif website from this Friday 18th of September. Never Never will also be selling the Negroni cans at their distillery door in the coming weeks.