Brand Refresh Announcement

Well, the day has finally arrived where we Step Into The Never Never with a bigger bottle and completely new pack. This bottle celebrates the magical story of the Never Never - the space beyond the horizon, and beneath the stars. 

We’re constantly inspired by the vibrancy of the Australian landscape and its striking horizons. The new packs are colourful, bold, and inviting, just like the spirits inside. 

The change will first be rolled out on our Triple Juniper Gin, Oyster Shell Gin and Ginache varieties, with more to follow. We’ve listened to feedback from bartenders and consumers alike in making the change, and it's been over five years of hard work in the making. 

When we launched with our 500ml bottle back in 2017, we really had no idea how popular our gin would become in bars and restaurants around Australia. Back then, the smaller bottle meant we could get them into more venues, it was critical to growing as quickly as we did. The tall bottle was important as it was easier to fit on the shelf, and would usually have a second life as a syrup or prebatch bottle. Turns out the smaller bottle meant we could also fit about a third more in the boot of Tim’s old Magna, or George’s bicycle basket, but that was just pure luck. 

With the 700ml change, we’ve maintained the bottle’s overall shape and balance, with better grip on the neck and the same graduations down the back for batching - perfect for a home freezer martini. 

It’ll also allow us to reduce the price per nip, which is really welcome at a time of rising cost of living and customers seeking value. And that’s all without touching what's in the bottle. The liquid itself remains unchanged, with the same quality people have come to expect from Never Never. Our recent success at the World Gin Awards and San Francisco World Spirits Competition (SFWSC) continues to highlight the work Tim and the team put into pursuit of liquid excellence.

We hope you enjoy the new pack as you start to see it around in bars and bottle shops.

Tim, Sean and George